There are 3.6 billion people in the world actively online. Whether it’s social media, a wide range of searches or looking for national news, people are online the majority of the day. Their online activity is extremely important to corporations, small businesses and yes, even churches. We’re changing the dynamic of how we’re reaching them so understanding this new communications channel is essential.
Here are some general online stats that every church should be aware of:
- 93% of online experiences begin with a search engine
- There are 6,586,013,574 searches a day, worldwide
- 75% of people never scroll past the first page of search engines
- Bounce rates increase by 50% if your website takes 2 seconds extra to load
- Conversions fall by 12% for every extra second that it takes your website to load
- 86%of people look up the location of a business on Google Maps
- 1/3 of the world uses social networks regularly
- 72% of adult internet users use Facebook
- Twitter has 313 million monthly active users
- By 2019, mobile advertising will represent 72% of all U.S. digital ad spending
- 94% of people cited poor web design as the reason they mistrusted or rejected a website
- 96% of clicks on search engines come from organic listings vs. paid
- 41% of ranking citations come from inconsistent listings
- 66% of all businesses have suffered a search engine penalty
SEO and website optimization are essential to your success. The above reasons are why. I’ve said it before and I’ll say it again: having a website is not enough and optimization requirements are only going to increase as we delve deeper into the digital world.
Every church should be cognizant of digital trends and requirements in order to maintain relevancy online. It’s not something that’s “optional” in our modern world and you don’t want to wait too long to capitalize on this channel.
searchengineland.com, junto.digital, hubspot.com, smartinsights.com